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A complete guide to writing an effective press release

News: how to write a press release{{}}

There are some clear rules when it comes to writing press releases — covering everything from news angles to structure. Debbie Leven offers a complete guide to writing press releases that get results

 

Expert advice

"People still buy from people first. If people are to buy from you because they trust you, you need to be well connected and have a credible profile in your marketplace."

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Marketing case study

A Quarter of sweets case study{{}}

Remember Wham Bars, Fruit Salads, Mojos, Space Dust and Refreshers? With his business A Quarter Of, Michael Parker has recreated an old-fashioned sweet shop online, selling 700 varieties to satisfy the demand for retro sweets.

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