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Six steps to defining your target market

Dartboard: your target market{{}}

Whatever you sell, whether it's functional or frivolous, you need to understand your customer if you want to maximise your sales. Who are you selling to? Why should they buy your product? And what do they stand to gain? Sales expert Grant Leboff explains how to identify your target market.

Expert advice

"Establishing the right recruitment strategy is essential. The approach that I follow comes from Rita Bailey, formerly of Southwest Airlines in the USA. Bailey has a simple mantra: Hire for attitude; fire for attitude."

The importance of recruiting the right staff

Marketing case study

Ian Brodie case study{{}}

Business development expert, Ian Brodie, swapped a traditional, corporate website for a content-rich site full of useful advice. His strategy paid off and he is reaping the rewards, as Sonja Jefferson explains.

More marketing case studies

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