Exhibitions allow you to meet the people that matter to your business in one place, including customers, prospects and suppliers. But they can involve a big investment of time and money. To make the most of your exhibition strategy, find out how to prepare, getting it right on the day (and where exhibitors often go wrong) and how to follow up after the event.
"When we ask them, most business owners say they don't have a networking strategy. And yet, if we ask them how much of their business comes from referrals, word of mouth and direct networking, you find that more than 80% typically comes from these sources."
Small business owners — from a wedding photographer, website specialists and a marketing agency to a Dragon’s Den winner — reveal how they use exhibitions successfully.
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