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Transforming your ideas into viable new products

Lightbulb: new product development{{}}

Turning ideas into prototypes and eventually into new products is no easy feat. Read our guides to new product development, including FAQs and checklists to help you turn your ideas into a commercial reality.

Expert advice

"You’d be amazed at the amount of people who don’t put any effort into filling in their Twitter profile completely. You have about three seconds when people check you out on Twitter so make sure you make a good first impression."

Twenty top Twitter tips

Marketing case study

Gifts: case study on Getting Personal{{}}

Getting Personal started with one clever calendar and has grown into a multi-million pound ecommerce business selling personalised gifts.

More marketing case studies

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