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Exposing seven myths about email subject lines

Email open rates{{}}

Email marketing is an effective and cost-effective way to boost sales. But which subject lines have the biggest impact? Tim Watson reveals why some of the received wisdom may be misleading and exposes seven myths about email subject lines.

Expert advice

"The one hit wonder approach typically involves those people who believe the website they have just built or the advert they have placed is the key to their marketing success."

When it comes to marketing don't be a one hit wonder

Marketing case study

Cupcakes case study{{}}

Cupcakes are hugely popular and lots of businesses are baking, decorating and supplying them to local cafés and shops. Two cake-making social networking groups are helping small bakers market their wares more widely.

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